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Performance Marketing Specialist
- Dubai, UAE (Full-time; on-site)
ROLE SUMMARY
This role exists for one reason: return on investment.
We are seeking a performance-driven marketer whose primary responsibility is to optimize paid campaigns to generate measurable results — qualified leads, pipeline contribution, and revenue impact.
If you are motivated by dashboards, obsessed with testing, and accountable to numbers, this role is for you.
CORE OBJECTIVE
Turn marketing spend into profitable, trackable outcomes.
KEY RESPONSIBILITIES
- Paid Media & Optimization (Primary Focus)
• Own and optimize paid campaigns across Google Ads, Meta, LinkedIn, and remarketing platforms
• Manage budgets with strict performance discipline
• Continuously improve CPL, CVR, and ROAS through structured testing
• Scale what performs and pause what does not
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- Tracking, Data & Reporting
• Ensure accurate conversion tracking (GA4, GTM, pixels, events)
• Monitor performance daily and optimize accordingly
• Build clear reporting dashboards focused on ROI, not vanity metrics
• Analyze lead quality in partnership with Sales
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- Testing & Growth
• Run ongoing A/B tests on creatives, copy, audiences, and funnels
• Identify drop-off points and conversion leaks
• Recommend landing page and funnel improvements based on data
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- Sales Alignment
• Collaborate with Sales to define lead quality benchmarks
• Track MQL → SQL performance and optimize campaigns accordingly
• Close the feedback loop between spend and revenue
WHAT SUCCESS LOOKS LIKE
• Improved return on ad spend (ROAS)
• Reduced cost per qualified lead (CPL)
• Consistent flow of high-quality leads
• Clear visibility between spend, leads, and pipeline
REQUIRED EXPERIENCE
• 3–5+ years in performance marketing or paid media roles
• Proven hands-on experience managing and optimizing paid ad budgets
• Strong analytical mindset with confidence in performance data
• Experience with GA4, GTM, and conversion tracking
• Ability to clearly explain results, insights, and next actions
KPI's
• Cost per Lead (CPL)
• Conversion Rate (CVR)
• Return on Ad Spend (ROAS)
• Lead quality and pipeline contribution
IMPORTANT NOTICE
This is not a brand, content, or social media role.
This position is for a marketer who is comfortable being measured by results and understands that performance is not subjective — it is visible in the numbers.
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